727 Atlantic Ave Boston, MA 02111-2810 | We Are Open  9:00 AM - 9:00 PM
Diversity at Our Core

Welcome to Firebrand Cannabis, a unique tapestry of diversity, community, and innovation. Our roots run deep in the spirit of inclusivity, embodied by our ownership group’s rich spectrum: Black and LatinX leaders unite to champion a vision for a more equitable cannabis industry. Our pledge is not just to operate within our community but to uplift it by promoting diversity and local hiring, creating a vibrant, inclusive workforce that mirrors the strength found in our diverse leadership.

Our Commitment to Social Equity

Cultivating Diversity, Celebrating Uniqueness

At Firebrand, we’re cultivating a workplace where diversity flourishes and every team member is valued for their unique contributions. Our employment plan is designed to foster a vibrant, inclusive team through targeted development opportunities for staff from underrepresented groups, empowering management practices, and flexible, innovative work arrangements that address the needs of our team. We stand committed to regular recognition of our associates’ achievements, promoting transparency and open dialogue to propel our collective goals forward.

Commitment to Fairness

Fairness is the bedrock of trust and integrity at Firebrand. Our dedication to pay equity means equitable compensation for all, irrespective of gender or background, reflecting roles, markets, and performance. We scrutinize and adjust compensation annually to ensure fairness remains a constant, not an afterthought.

Expanding Opportunities Through Collaboration

Our vision for diversity extends beyond our doors to every facet of our operations, including our valued suppliers. We commit to thoughtful, inclusive decision-making, prioritizing partnerships with certified diverse suppliers, and we seek to promote Social Equity and Economic Empowerment brands. Our network is intentionally inclusive, showcasing businesses owned by women, minorities, veterans, individuals with disabilities, and the LGBTQ community. Together, we’re not just building a business—we’re nurturing a movement.

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