The 36th annual Boston Freedom Rally returns to Boston Common Friday, September 19 (3 pm–8 pm) and Saturday, September 20 (12 pm–8 pm), 2025. Hosted by MassCann, the Massachusetts Cannabis Reform Coalition, this flagship cannabis advocacy event delivers two days of education, music, speakers, and community connection in downtown Boston.
Start Your Rally Weekend at Firebrand Cannabis
Before heading to Boston Common, stop by Firebrand Cannabis at 727 Atlantic Ave, steps from South Station. As Boston’s most convenient, commuter-friendly dispensary, we’re perfectly positioned for pre-rally visits. Get expert product recommendations, stock up responsibly, then walk directly to the rally grounds.
Our downtown location puts you minutes from the Massachusetts Cannabis Reform Coalition’s biggest annual event. Shop with confidence, ask questions about products that fit outdoor social settings, and arrive at the rally fully prepared.
Why Visit Firebrand First
Unbeatable location: We’re the closest licensed dispensary to Boston Common. Walk out our door, walk to the rally.
Expert guidance: Our team understands what works for outdoor events and social gatherings. Get recommendations tailored to your plans.
Social equity values: As a social equity owned and managed retailer, we share the rally’s commitment to community, education, and responsible access.
Pre-event convenience: Skip crowds and long lines. Shopping beforehand means you can focus entirely on the rally experience.
What Makes The Boston Freedom Rally Essential
Since 1989, this rally has been America’s second-largest cannabis advocacy event. MassCann organizes compelling speakers discussing equity, expungement, and policy reform alongside live music featuring local and touring acts. Educational panels cover emerging research, small business licensing, compliance, and responsible consumption practices.
The rally serves as Boston’s premier cannabis education platform, keeping advocacy visible and engaged. From live glassblowing demonstrations to keynote policy addresses, the event attracts cultivators, advocates, industry professionals, and enthusiasts creating the region’s most concentrated cannabis gathering.
Rally Logistics and Planning
Transportation:
Take the MBTA to Park Street, Boylston, or Arlington stations for direct Boston Common access. If starting at Firebrand, South Station connects via Red Line in one stop.
What to Bring:
Pack light with essentials including blanket, water bottle, portable phone charger, and cash for vendor purchases. Many booths accept cards, but cash ensures smooth transactions.
Daily Schedule Strategy:
Friday’s 3-8 pm timeframe works perfectly for after-work attendance. Saturday’s noon-8 pm schedule allows comprehensive exploration of speakers, vendors, and performances.
Find Firebrand at Booth 197
Throughout the rally weekend, visit Firebrand Cannabis at booth 197 on Boston Common. Our team will be available for product education, local cannabis community insights, and directions to our Atlantic Avenue location for future visits.
Stop by our booth to continue conversations about Massachusetts cannabis policy, social equity initiatives, product education, and what makes Boston’s cannabis scene unique among major cities.
Planning your weekend
Friday Approach:
Perfect for working professionals seeking focused after-work engagement with speakers and early evening performances.
Saturday Deep Dive:
Ideal for comprehensive rally experience including full speaker lineup, extended vendor browsing, and complete musical programming.
Weather Preparation:
Boston weather changes quickly. Bring layers, comfortable walking shoes suitable for grass surfaces, and weather protection.
Rally Essentials Checklist
- Comfortable walking shoes for uneven grass terrain
- Weather-appropriate clothing layers
- Reusable water bottle for hydration
- Portable phone charger for full-day events
- Cash backup for vendor transactions
- Open mindset for cannabis education
What to Expect at Booth 197
- Product education focused on social consumption and outdoor activities
- Local Boston cannabis market insights and trends
- Information about Firebrand’s social equity initiatives
- Directions and recommendations for visiting our South Station location
- Connections with Boston’s cannabis advocacy community
The Boston Freedom Rally represents Massachusetts cannabis culture at its finest: community-focused, education-driven, and committed to responsible adult access. Start your weekend at Firebrand Cannabis, then meet us at booth 197 for continued engagement.
*Please consume responsibly.* This product may cause impairment and may be habit forming. Marijuana can impair concentration, coordination and judgment. Do not operate a vehicle or machinery under the influence of this drug. There may be health risks associated with consumption of this product. For use only by adults 21 years of age or older. Keep out of the reach of children.
